Travel commerce platform Travelport announces a new agreement with China Southern Airlines which will see the Chinese carrier utilizes Travelport's digital solutions for the fourth consecutive year, further building on the partnership between the companies.
China Southern Airlines already distributes its content via Travelport’s innovative travel commerce platform, as well as leverages Travelport’s merchandising solution, Rich Content & Branding. This enables the airline to enhance how its product offering is effectively displayed to travel agents.
Under the renewed Digital Media Solutions agreement, China Southern Airlines will continue to utilize Travelport Sponsored Flights tool to promote their brand and increase their business opportunities among 250,000 travel agents across the globe.
Travelport’s Digital Media Solutions is one of the core elements of Travelport’s Beyond Air initiatives, consisting of payments, hospitality, advertising and digital media.