Search results for “data strategy”
Spring Airlines partners with tech giants to offer inflight Wi-fi
04/21/2015|3:15:14 PM|
Spring Airlines is partnering with four major tech companies, including Tencent, Tempus Global and CIIC, to be the first connected Chinese carrier.
ChinaTravelNews 2014-2015 review and highlights
01/04/2015|3:19:18 PM|
ChinaTravelNews recaps highlights of China's travel industry for 2014 and looks ahead to the industry's future for 2015.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
Ctrip enlists eHi to create one-stop platform
01/23/2015|3:21:49 PM|
Ctrip will fully integrate eHi Car Services into its platforms including the website, mobile app and offline channels.
China Lodging Group sharpens portfolio strategy, targets network expansion
01/04/2015|2:56:49 PM|
ChinaTravelNews assesses how China Lodging Group is planning to strengthen its network as well as direct sales capability, which currently accounts for 90% of its bookings.
Outdoor specialist Toread invests US$38 million in OTA Eyoutour
03/19/2015|9:47:27 AM|
Chinese outdoor specialist Toread will invest RMB230 million (approx: US$38 million) for 74.56% equity in OTA Eyoutour.
After an action-packed 2014, Qunar gears up for another eventful year
03/18/2015|2:26:28 PM|
Qunar witnessed growth across all the verticals last year. The company believes it can only build on its foundation from here on.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
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