Search results for “data marketing”
NDC in China progresses slowly, limited by market constraints
10/06/2019|7:31:01 PM|
NDC technology is being developed but it will be some time before there is widespread adoption by Chinese airlines and other players.
Fliggy thrives on might of Alibaba ecosystem
10/21/2019|8:48:47 AM|
Alibaba’s China retail marketplaces had 755 million MAUs in June 2019. This userbase is being constantly exposed to Fliggy as a part of cross-selling tactics.
Global CRM Study: The state of CRM and guest data management
09/05/2019|3:51:26 PM|
Personalization is the path to better guest relations.
Foreign airlines exploring diverse options for distribution in China
09/30/2019|2:27:23 PM|
The interplay of ecosystems and travel e-commerce is driving foreign airlines to explore what the likes of Meituan and Tongcheng Elong have to offer.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Mafengwo and Aiello emerge as winners at 2019 Digital Travel Awards
09/05/2019|6:29:38 PM|
In a gripping contest held in Shanghai, Mafengwo.com won the Innovative Marketing Award for its campaign for Singapore Tourism Board, whereas Aiello bagged the Product Innovation Award for its Aiello Spot, a voice assistant speaker for hotels and Aiello JustChat.
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019|10:11:06 AM|
The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
Leveraging the prowess of AI in the travel booking funnel
08/19/2019|1:54:38 PM|
When booking travel, Chinese travellers are mobile-first or mobile-only, even for transactions. Considering the fact mobile demands a diligent effort, how can AI play its part in streamlining overall mobile shopping?
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