Search results for “content strategy”
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
ChinaTravelNews 2014-2015 review and highlights
01/04/2015|3:19:18 PM|
ChinaTravelNews recaps highlights of China's travel industry for 2014 and looks ahead to the industry's future for 2015.
China Lodging Group sharpens portfolio strategy, targets network expansion
01/04/2015|2:56:49 PM|
ChinaTravelNews assesses how China Lodging Group is planning to strengthen its network as well as direct sales capability, which currently accounts for 90% of its bookings.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
China integral to Club Med’s goal of attaining global leadership
03/04/2015|6:00:55 PM|
According to Club Med’s development plan, China will become the second largest market after France for Club Med by 2015.
Tujia focused on nurturing and growing vacation rental business in China
12/19/2014|10:25:10 AM|
Melissa Yang, co-founder and CTO, Tujia says the China market is in “early stages” when compared with Europe and the U. S.
Ctrip CEO: Travelfusion is first step towards globalization
01/09/2015|4:02:22 PM|
Ctrip's CEO James Liang talks to ChinaTravelNews reporter about the investment in Travelfusion and Ctrip's first step towards globalization.
TUI Travel bows out on good online growth, roll on the merger
12/06/2014|1:14:51 PM|
TUI Travel has reported strong online growth highlighting £4.1 billion in online sales for mainstream business for the year ended 30 September 2014.
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