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Search results for “campaign”
U.S. travel brands hop on Tiktok marketing to reach next-gen travelers
09/09/2021
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5:53:45 PM
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Travel brands outside of the U.S. have long appreciated the power of TikTok videos to raise awareness about their brands.
How travel marketers are activating digital advertising in 2021
08/27/2021
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3:11:51 PM
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88% of companies have increased or kept their digital advertising strategy budget the same since COVID-19.
How to spot opportunities to sell more
09/16/2021
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6:17:58 PM
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The ability to analyse any metric by any combination of available dimensions offers endless possibilities.
Malaysia calls for ASEAN-China travel bubble; Skyscanner names new CFO | Daily Brief
09/10/2021
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9:57:30 PM
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China to build an international leisure travel island in closer Guangdong-Macao tie-up; Capital sees peak travel booking ahead of Universal Beijing Resort's opening.
Booking.com APAC chief: making business easier for anyone and anywhere
09/09/2021
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1:44:16 PM
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The Amsterdam-based online travel platform may have to wait till international travel reopens in China to maximize its regional recovery.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021
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9:26:34 AM
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Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Tongcheng-Elong grows paying user base, counts on pact with Tencent
09/06/2021
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11:14:28 AM
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The Chinese online travel company continues to stand out for its user acquisition tactics and also deeper penetration in tier-3 or below cities in China.
Taiwan raises reward for travel agencies to NT$1.1 billion
09/02/2021
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3:18:15 PM
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The government could subsidize 35,000 domestic tour groups if each tour group were to receive a subsidy of NT$30,000.
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