Search results for “brand marketing”
Winning over the elusive tag of running a successful B2C brand in China
08/12/2015|6:22:26 PM|
Travel e-commerce category is a highly competitive one in China. If there is any organization that can get closer to running a successful business in China, it looks like a brand from Priceline group.
Zhejiang-based Utour Travel gets US$4.67 million investment to upgrade online travel
08/25/2015|6:10:03 PM|
Leisure travel and mini-vacation service Utour Travel recently received a RMB30 million investment, boosting its estimated value to nearly RMB300 million.
Mobile rules, but offline, too, is pivotal as car rental brands scale up
08/22/2015|8:53:45 AM|
Car rental and service providers in China are looking at mobile for growth and cost controlling but that doesn’t mean that offline touch points are going out of favour.
Huazhu Hotels reports 85% occupancy and 207 new hotels in Q2 2015 report
08/18/2015|10:31:38 AM|
China Lodging Group added 207 hotels had 85.8% occupancy rate while net revenues increased 16.9% to RMB1.46 billion in Q2 2015.
Huanbaoche raises US$7.5 million to expand global operations
09/09/2015|11:48:20 AM|
Overseas Chinese-language airport transfer and charter vehicle service Huanbaoche announced it raised RMB48 million in its Series A financing round.
Homeinns Hotel refuses to slow down in a taxing environment
08/13/2015|6:16:53 PM|
Q2 proved to be yet another tough quarter for Homeinns. But it is focused on strengthening its customer base via mobile and expansion of mid-scale portfolio.
Breaking News: Jin Jiang to acquire 80% of Vienna Hotels for US$289 million
08/07/2015|4:28:47 PM|
Chinese hotel group Jin Jiang Hotels Group has invested RMB1.8 billion on August 6 for an 80% stake in the mid-range the Vienna Hotel Group and its restaurants.
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
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