Search results for “brand conversion”
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
Foreign players wary of B2C model, but B2B remains an attractive proposition
12/14/2015|6:47:51 PM|
Anyone can sell the way China’s local intermediaries have shaped up their selling platforms. It’s virtually a B2B2C model today, and foreign OTAs are keen on tapping it for outbound segment
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Latest version of Travelport Smartpoint now available
12/18/2015|10:16:07 AM|
Travelport has released an enhanced version of its award-winning travel agency point-of-sale solution, Travelport Smartpoint for travel agents.
Carving a niche for a mobile app in a fragmented business category
12/07/2015|6:04:26 PM|
eHi shares why its current share of digital bookings stands out, especially the ones coming from its mobile app.
Weaving the magic of context marketing via your website
11/18/2015|10:11:40 AM|
What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
Ascott and Tujia form JV to launch budget-friendly serviced apartment brand
11/19/2015|12:27:22 PM|
Ascott with partner with China’s largest accommodation booking platform Tujia to launch a budget-friendly tourism accommodation brand in the first quarter of 2016.
Chinese outbound travel – OTAs figure prominently in hotel distribution mix
08/27/2015|6:07:31 PM|
For hotel companies targeting Chinese outbound travel segment, the reliance on OTAs is important at this juncture.
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