Search results for “brand conversion”
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018|7:53:56 AM|
ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
Huazhu ranked 4th globally, Meituan files for IPO, and more in ChinaTravelNews Briefing
07/09/2018|10:48:48 AM|
AccorHotels’ shareholder Huazhu surpassed IHG in market capitalization as the world’s fourth highest valued hospitality group. Tencent-invested e-commerce and travel firms Meituan and Tongcheng Elong filed for Hong Kong listings.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018|9:05:31 AM|
Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Ctrip backs its expansion plans in China and abroad
05/24/2018|9:22:25 AM|
Even as Ctrip is continuously gaining market share across all the business lines, the team has assured that they are ready to forego certain short-term financial benefits to ensure that customer-centricity doesn’t get off the hook.
Outbound driver-guide platform Hi Guides receives $50 million
03/01/2018|2:55:43 PM|
The current funding will be deployed for brand building, manpower development and resource distribution at destinations.
Travel e-commerce in China - the battle isn't just about growth anymore
05/17/2018|11:42:08 AM|
As the major online travel company Ctrip, along with platforms owned by Alibaba- and Tencent-backed companies, target growth it is worth assessing how they are going about differentiating their offerings.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
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