Search results for “brand conversion”
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Ctrip backs its expansion plans in China and abroad
05/24/2018|9:22:25 AM|
Even as Ctrip is continuously gaining market share across all the business lines, the team has assured that they are ready to forego certain short-term financial benefits to ensure that customer-centricity doesn’t get off the hook.
Outbound driver-guide platform Hi Guides receives $50 million
03/01/2018|2:55:43 PM|
The current funding will be deployed for brand building, manpower development and resource distribution at destinations.
Travel e-commerce in China - the battle isn't just about growth anymore
05/17/2018|11:42:08 AM|
As the major online travel company Ctrip, along with platforms owned by Alibaba- and Tencent-backed companies, target growth it is worth assessing how they are going about differentiating their offerings.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
Ctrip starts to deliver combined impact of group companies
03/19/2018|7:39:04 PM|
The online travel group has singled out the performance of its international businesses, along with the contribution from registered users and the growth in lower-tier cities in China.
ChinaTravelNews Briefing: Alibaba, Ctrip, statistics & forecasts, acquisitions & investments
02/11/2018|10:17:01 AM|
Alibaba’s Fliggy, Ctrip, Tongcheng-eLong and TravelFlan had new moves in the market, tourism statistics provided an update on China’s tourism performance, and acquisitions & investments had been made.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
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