Search results for “brand loyalty”
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
What NFTs and the metaverse mean for airline loyalty programs
02/10/2022|11:11:47 AM|
One of the benefits of building in the digital space is it is much easier to shape customized experiences.
Keeping pace with the evolving Internet landscape in China
01/06/2022|11:38:11 PM|
Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
2021 in review: Chinese travel enterprises highlights
01/01/2022|10:30:43 AM|
Hopes mixed with difficulties in a tumultuous year.
Agoda gears up for rebound in travel in APAC region
11/10/2021|4:23:53 PM|
John Brown, Agoda’s CEO, asserts that the company coped up with the prolonged exacting situation by being agile, through its focus on pivoting its business and building meaningful partnerships.
Huazhu’s CEO extends support to franchisees
11/27/2021|11:00:55 AM|
The Chinese hotel company acknowledges that the going hasn’t been easy for its franchisees in certain areas and Huazhu has decided to revitalize the “weakened confidence” via certain financial relief.
Cathay to merge existing loyalty programmes into a unified platform
12/07/2021|6:27:15 PM|
According to the airline's website, Marco Polo Club club points will become Status Points from July 2022.
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