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Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Ctrip eyes Asian and global presence with Trip.com’s diversifying services
08/01/2018
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7:58:26 AM
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The company is blazing a globalization trail through localizing its services in its targeted destinations, starting with the flourishing Asian neighbors.
Strengthening data prowess - a must in today's digital economy
07/26/2018
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3:32:52 PM
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Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018
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7:55:03 AM
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Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
Airbnb cleaning fees and other charges under fire from European Union
07/17/2018
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1:03:22 PM
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The EU wants Airbnb to change its pricing to show consumers the total price inclusive of mandatory charges and fee.
Thomas Cook, Hainan government to promote international tourism to Sanya
07/17/2018
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11:45:31 AM
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The strategic partnership will initially focus on jointly promoting Sanya in the UK market through an integrated sales and marketing plan.
Alipay, Singapore Tourism Board to boost Chinese tourist spending
07/16/2018
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11:56:55 AM
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China has also become Singapore’s top market in 2017 for both tourism receipts and visitor arrivals, contributing USD 4.2 billion in tourism receipts and 3.2 million visitor arrivals.
Sweet Inn to sweeten its association with Chinese audience
07/16/2018
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9:15:32 AM
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The European company, which intends to garner 50% of its bookings from China by 2019, is expanding its operations and attributes its growth to its agile scalability mode of operation.
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