Beijing, China, 3 February 2015: Travelport, a leading Travel Commerce Platform providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry, today announces a new marketing partnership with Beijing Municipal Commission of Tourism Development (Beijing Tourism). The purpose of the marketing agreement is to promote Beijing as a stopover destination in Asia, highlight Beijing’s 72-hour free transit visa, and drive traffic and bookings to Beijing.
Beijing Tourism is a key division of Beijing’s Municipal Government and is responsible for planning, promoting and accelerating the growth of tourism into the city. The new marketing partnership utilises a number of Travelport’s Digital Media Solutions which enable Beijing Tourism to effectively communicate its offering to Travelport’s 67,000 travel agencies globally, targeting specific audiences at exactly the right time.
Mr. Zhang Jing, Director of Department of City Image and Marketing, Beijing Municipal Commission of Tourism Development, says, “We are thrilled to be working with Travelport to promote tourism to our beautiful city. We look forward to capitalising on Travelport’s extensive global footprint to tap into new markets and increase awareness of Beijing as a stopover destination.”
Anna Au-Yeung, Travelport’s Head of Destination Marketing, Asia-Pacific, says, “Travelport’s advertising solutions are proven to deliver high-impact marketing campaigns via our Travel Commerce Platform. We are delighted to work with Beijing Tourism to boost tourist numbers and help to position the prospering city as a top of mind stopover destination. ”
Travelport’s Digital Media Solutions is one of the core elements of Travelport’s Beyond Air initiatives, consisting of payments, hospitality and advertising. High-impact marketing tools – including Travelport Headlines, Sign-On Messages, and Electronic Direct Mail – help travel providers and organisations increase revenue by maximising communications across Travelport’s global distribution network, delivering targeted sales and promotional messages that influence purchase decisions, before, during and after the point of sale.