Search results for “marketing”
AH&LA: Misleading resellers cost consumers $5.7B in 2018
10/10/2019|4:59:17 PM|
In addition to third-party websites that mimic hotel websites and call centers, this new research shows just how big of a problem deceptive advertising is on some online travel agency websites.
Ctrip to develop tourism in Morocco
09/09/2019|2:03:29 PM|
The partnership spans three years and aims at increasing the visibility of Morocco's destination in China, notably through digital advertising campaigns.
WeChat marketing specialist Zhiketong raises 300 million yuan led by Sequoia Capital China
08/23/2019|2:02:19 PM|
Zhiketong has raised nearly RMB 480 million in total since its incorporation in December 2014.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Cendyn adds revenue management tools with acquisition of Rainmaker
08/02/2019|11:08:48 AM|
The acquisition is a good fit because it provides hoteliers the capabilities to now align their marketing, sales and revenue strategies so they have a “single version of truth” about their guests to drive better performance.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Hotel smart retail provider Egaga raises millions (in yuan)
07/16/2019|7:12:10 PM|
The proceeds will be used for market expansion.
How independent hotels can win direct bookings
07/12/2019|5:30:03 PM|
Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories.
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