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6 key takeaways for strengthening digital commerce in China

08/27/2019|10:40:22 PM|

Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.

Mobile device IDs – laying a strong foundation for precision advertising

02/05/2018|8:14:24 AM|

Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.

Identifying a traveller – how can digital transformation pave way for it?

10/17/2017|8:23:12 AM|

Digital transformation isn't a trend, rather it’s a journey and airlines’ answer to the Fourth Industrial Revolution, said Jonathan Tong at Amadeus.

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