Search results for “advertising campaign”
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Caissa joins HNA investment companies in RMB 1.2 billion LeSports funding
03/17/2016|11:13:15 AM|
Caissa Touristic plans to inject RMB 600 million in Jiaxing Fund and become a limited partner of the fund set up by investment subsidiaries of HNA Group. The fund plans to invest RMB 1.2 billion on funding sport shows online service LeSports.
China set to become world’s largest business travel market
02/02/2016|11:00:36 PM|
China’s inbound and outbound tourism traffic is expected to grow 5% in 2016, to 263 million, of which inbound tourist arrivals are expected to increase by 2.5% to 137 million, while outbound tourism traffic will increase by 8% to 126 million.
China Eastern Airlines Targets London with UK Ad Push
11/27/2015|9:40:19 AM|
One of China’s major airlines, China Eastern, is targeting the UK market with a new campaign coordinated by Media Agency Group,
Offering a digital experience that is globally consistent, locally unique
12/22/2015|10:23:06 AM|
How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.
eLong reports 94% growth in domestic hotel network in Q3 2015
11/19/2015|2:08:43 PM|
Net revenues for the third quarter increased 2% to RMB307.2 million (US$48.3 million), compared to RMB301.5 million in the third quarter of 2014.
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