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Search results for “advertising”
Culture Trip and Lonely Planet unite, give advertisers access to combined audience
06/12/2020
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6:40:14 PM
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The two companies are now bidding that their combined audience of more than 100 million, as of the second half of 2019, will be an attractive proposition for advertisers.
How travel brands are approaching TV advertising now
04/02/2020
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6:18:16 PM
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Airlines were all but absent from U.S. TV as of March 11.
Tripadvisor names former Lonely Planet CEO as new leader
05/05/2022
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8:35:44 AM
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Matt Goldberg is succeeding co-founder and long-time CEO Stephen Kaufer.
China Eastern resumes Boeing 737-800 flights after crash; Shanghai targets lockdown turning point by Wednesday | Daily Brief
04/19/2022
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12:50:02 AM
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Chinese cities join Shanghai on lockdown as Covid cases rise; 10-day Canton Fair kicks off online.
Online travel giants ramped up marketing spend in 2021
04/02/2022
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7:06:15 PM
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Booking Holdings investment in marketing in Q3 reached $1.38 billion,3% up on Q3 2019’s figure.
MakeMyTrip cuts advertising cost, suspends salary of chairman and CEO
03/25/2020
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7:57:23 PM
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MakeMyTrip will immediately cancel all discretionary spending and suspend brand building expenses during the following quarter.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021
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10:36:50 AM
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Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
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