Search results for “WeChat Marketing”
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Travel photography platform Bojue Photography attracts strategic investment from state-controlled fund
04/29/2021|2:15:57 PM|
Bojue photography was ranked among the Top 20 brands for omni-media advertising.
Elong Hotel debuts in Shanghai, forming a new OTA-hotel relationship
04/26/2021|11:34:59 AM|
Elong Hotel has signed up 62 properties for its four brands, most of them are franchised hotels in lower-tier cities in eastern, southern and central China.
Tencent partners with Korea Incheon Tourism; Chinese visitors to Japan drop 61.4% | Weekly Review
04/24/2021|12:52:22 PM|
China to recognize Western shots in vaccine passports; Lifestyle hotel brand Atour reportedly plans $300m IPO in US.
Chinese independent travelers seek authenticity in Europe dining, study finds
04/21/2021|11:06:48 PM|
Destination marketers need to revisit their symbolic food images to showcase diversity of local cuisines, adjust expectations and broaden understanding of international visitors.
Global hotel brands expand in China; Beijing posts highest RevPAR since Nov | Weekly Review
04/17/2021|10:51:28 PM|
China’s tourism to rake in $195 billion in first half of year; Corporate travel startup Z-Trip raises $14 million.
Travel sector eyes consumers from lower-cities in China
04/13/2021|11:25:41 AM|
The travel sector is counting on consumers from lower-tier cities as a vital cog for not only revenue generation in the short-term, but also as a growth engine for the future.
Hotel direct sales service provider Honey Guide secures tens of millions of yuan
03/24/2021|10:55:51 AM|
The company’s digital solutions helped some merchants triple or quadruple their transaction values in WeChat.
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