Search results for “User Generated Content”
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015|7:24:39 AM|
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
Expedia founder among investors in Mafengwo’s Series C financing round
03/28/2015|7:24:03 AM|
Mafengwo has received funding to the tune of US$100 million from a number of investors including Expedia’s Rich Barton.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
Making a foreign site click in China – a game of technical and commercial issues
02/27/2015|9:53:24 AM|
Website performance, particularly site speed, is an area of opportunity for foreign operators to consider. ChinaTravelNews assesses how foreign entities can improve upon their respective websites.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
Qunar counting on its technology-driven operational efficiency for a break-through
01/28/2015|3:07:44 PM|
What would it take for Qunar.com to turn profitable in 2016? This conundrum is among the most followed topics in the Chinese travel industry.
ChinaTravelNews 2014-2015 review and highlights
01/04/2015|3:19:18 PM|
ChinaTravelNews recaps highlights of China's travel industry for 2014 and looks ahead to the industry's future for 2015.
Zhinanmao gets multi-million investment
12/11/2014|11:28:34 AM|
Zhinanmao (which means compass cat), an O2O platform specializing in customized travel, announced that it raised a multi-million RMB Pre-A round of financing.
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