Search results for “User Generated Content”
Paths may clash, but Ctrip and eLong are working towards laser-sharp positioning
08/05/2015|9:16:23 PM|
Ctrip and eLong are making bold moves, especially in thier approach to respective product strategies and thier decision to monetize the mobile channel.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Air China sets its sight on top level personalization
05/29/2015|6:30:36 PM|
Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.
Dark horse Meituan overtakes Qunar with 33 million hotel room night sales
08/06/2015|4:33:02 PM|
After leveraging massive investment to capture first place in the lifestyle service segment, Meituan is eager to take down top OTA player for hotel bookings.
Alibaba's Alitrip partners with Travelport to boost platform's content and data
07/06/2015|6:59:13 PM|
Leading travel commerce platform, Travelport announced a new content and data partnership agreement with the online travel platform of the Alibaba Group, Alitrip.
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Homeinns Hotel Group leaves its comfort zone, targets mid-scale segment
05/15/2015|10:55:00 PM|
Despite facing its toughest quarter since Homeinns was established in 2002, the group is hopeful of building on its positive metrics from Q1
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015|7:24:39 AM|
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
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