Search results for “Trip Map”
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
5 reasons why travel brands need to take notice of Alibaba’s Fliggy
01/26/2018|10:34:45 AM|
Alibaba is attempting to craft a unique user profile as an ecosystem. In this context, it isn’t surprising to find more than 70 domestic/foreign airlines opting to establish flagship stores on Fliggy.
Making travel simpler, cheaper – how’s the innovation coming along?
12/19/2017|2:08:43 PM|
Disruption of flight booking doesn’t come out of the blue. It’s a process.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Retailing isn’t just about monetisation, also about being “smarter” than ever
11/03/2017|10:21:12 AM|
The pace with which retailing continues to evolve means random selling of air ancillaries and non-air ancillary products won’t work or pay off in the future.
Overseas independent travel provider RRUU raises RMB 35 million
08/18/2017|3:19:00 PM|
RRUU has recently received RMB 35 million in its A+ round financing and is to complete the B-round financing later this year.
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
The most innovative of them all
09/02/2016|8:36:56 PM|
Seven companies beat out hundreds of others attenended China Travel Innovation Challenge at the 2016 TravelDaily Conference for a chance to win this year’s coveted title.
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