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Hotel direct booking efforts create lasting loyalty
02/01/2019
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5:38:19 PM
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The consumers generally believe that they won’t get a bad deal booking brand.com but they won’t get the best deal.
Hotels' direct bookings making up ground on OTAs
02/26/2019
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6:28:51 PM
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By 2022, Phocuswright predicts, direct bookings are on track to grow to a 50% share.
All you need to know about hotel guest loyalty
01/18/2019
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3:43:55 PM
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There’s a lot of talk in the travel industry these days that travelers aren’t loyal to hotel brands anymore; it’s all about price and perks. But is this really true? Does hotel guest loyalty exist without paying for it—and if so, how?
Lonely Planet buys ArrivalGuides, plots industry partnership model
02/20/2019
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11:56:17 AM
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Lonely Planet choose to acquire rather than distributing through third parties likely has to do with LP wanting to keep its content unique, as well as acquiring ArrivalGuides’ existing customers.
Fintech OpenSparkz scores $1.5 million to tidy up loyalty-card space
02/19/2019
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9:43:09 AM
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OpenSparkz is a Platform-as-a-Service startup allowing consumers to consolidate multiple loyalty and points programs into one.
Star Alliance partners with Skyscanner for multi-airline itinerary
02/15/2019
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9:34:39 AM
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With more than 18,800 daily flights to over 1,300 airport destinations in 193 countries, the alliance offers coverage to 98% of the world.
What a healthy Hilton says about the hotel industry now
02/14/2019
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6:22:35 PM
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Hilton’s Web Direct channels of all types grew three times the rate of other channels.
2019: the year hotels get a grip on acquisition costs
02/12/2019
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4:11:52 PM
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"Book Direct" campaigns launched by many of the big brands last year have in fact been successful in "either stabilizing or strengthening the growth rate of bookings via proprietary hotel company websites."
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