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Search results for “KOL”
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021
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5:55:47 PM
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The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
9 megatrends of Chinese tourism post-pandemic
03/18/2021
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3:45:06 PM
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For companies seeking megatrends of the global travel recovery, the China market may provide some food for thought.
Weibo big data report shows family travel and “go west” are trending for hotels
01/04/2021
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12:23:22 PM
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More than 70% of those who were interested in making travel reservations were aged between 21 to 40.
How the decade’s rise of social media changed travel
01/02/2020
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10:34:22 AM
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Social media keeps us connected while on vacation and offers a space for instant reviews, it also has negative consequences like over-tourism.
Influencers point the way on travel deals
12/09/2019
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12:49:54 PM
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On Singles Day, as many as 600 million yuan (US$85 million) worths of transactions on Fliggy was made through the recommendations of online influencers.
Looking at novel variables for evaluating e-commerce activities of shoppers
12/18/2020
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8:00:59 AM
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Where is “night economy” thriving? How can online grocery shoppers be targeted for travel products? Agile travel e-commerce brands can learn from China about how to find ways to get into the shopping loop of consumers and boost their business recovery.
Chinese tourism gets social media push
11/11/2019
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10:15:54 AM
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London-based market research company Euromonitor predicts that China will overtake France as the world's leading tourist destination by 2030.
Travel marketers show penchant for unconventional tactics to boost recovery
10/23/2020
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9:37:25 AM
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Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.
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