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Search results for “Google”
Hotel recovery: why content parity is the next rate parity
05/12/2021
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4:53:52 PM
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The next step to take in early 2021 is to address content parity through the use of a fully integrated distribution system.
Airbnb, Expedia, Google: 4 lessons the hotel industry can learn from the digital giants
06/28/2019
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4:24:11 PM
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From meaningful brand architecture to brand expansion strategies, a look at key lessons traditional hospitality players can learn from the digital giants.
Expedia Group, Booking Holdings spent more than $11 billion on marketing in 2019
03/09/2020
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9:32:39 PM
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Due to Google pushing its travel listing feature into the search results page, Expedia’s top-ranked organic links are pushed down the page further.
Shanghai Disney partially reopens; Trip.com launches travel presales | Daily Brief
03/09/2020
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11:38:41 PM
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Trip.com has launched presales of admissions to some 300 scenic spots, air tickets, accommodation and tour packages; Google's travel ad revenue may drop 10.2% in second quarter.
Journera uses traveler segment data to help complete the trip
04/06/2021
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6:16:27 PM
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Journera claims a superior marketing ROI with data tool JourneyAware, generating more bookings and revenue than alternative tools that largely rely on online search or shopping data.
Less people, more revenue?
03/16/2021
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4:14:42 PM
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2021 will be a year where operators will keep struggling with low attendance numbers. The focus should be on the amount of revenue a customer can bring instead of focusing on the number of customers.
Google's Touring Bird plots big expansion of tours and activities service
04/26/2019
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1:47:30 PM
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Touring Bird has stripped away the different elements so that users can select which part they want, or build their own package.
Google is now top site for hotel reviews, overtaking Booking.com
04/22/2019
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4:11:35 PM
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Booking.com only saw a 10% increase in review volume, generating 28.3 million reviews. In third place is Tripadvisor with 11.3 million.
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