Search results for “Experiential marketing”
Travel marketers show penchant for unconventional tactics to boost recovery
10/23/2020|9:37:25 AM|
Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.
Accor Live Limitless and Fliggy Partner with ROSEONLY to offer romantic experiences at Accor Fliggy Super Brand Day
08/11/2020|1:46:12 PM|
The campaign during Accor Fliggy Super Brand Day will include a fan engagement programme featuring exclusive ROSEONLY prizes and cross-promotions at Fliggy and TMall.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Hotel accommodation is not just a "stay" product, view it as "space" to do things
06/27/2018|3:28:47 PM|
Hotels need to incorporate facets such as "play", "socialize", "work" etc. of one's lifestyle in addition to the "stay" service that properties deliver, asserts David Sun, General Manager, BTG Homeinns Hotels Group.
Direct booking platform Zhidingke gets funding ammunition to 'disrupt Ctrip'
11/28/2017|3:30:55 PM|
Hotel direct booking platform Zhidingke has raised tens of millions of yuan to focus on 'direct connection, price comparison, special sale and membership sharing', as it vows to disrupt OTAs’ dominance.
Boutique travel platform Zanadu raises US$12 million in Tencent-led financing
12/23/2015|7:45:50 PM|
Boutique travel website Zanadu announced it received over RMB80 million in its A+ financing round, in which IT giant Tencent is the lead investor.
P2P car rental platform Atzuche raises almost US$47 million in B Series financing
11/30/2015|12:29:40 AM|
Atzuche received RMB300 million in a B Series financing from investors including CPIC, Ivy Capital, Hearst Ventures, Matrix Partners China and Ce Yuan Ventures.
BTG Hotels invests US$3.5 million for country resort and ecommerce subsidiaries
09/29/2015|10:39:37 AM|
BTG Hotels is investing RMB22.5 million in the joint venture BTG Lohas Cultural Tourism and its wholly-owned subsidiary BTG Ecommerce.
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