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How to attain digital success in China? 8 key takeaways from ITB China

05/28/2018|2:03:44 PM|

It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.

Ctrip- and Tencent-invested Tongcheng merges with eLong, eyeing capital market

12/29/2017|7:38:54 PM|

Tencent and Ctrip will become major shareholders of the new entity TongCheng-eLong. Ctrip co-founder James Liang will serve as co-chairman.

Dragon Trail names Roy Graff managing director EMEA, sets up new office in UK

02/28/2017|1:12:54 PM|

Digital marketing agency Dragon Trail Interactive appointed China tourism expert Roy Graff as its Managing Director of EMEA. The agency also launched its first overseas office in London.

Marketing to Chinese Consumers: Dragon Trail Wins 2010 CTW Chinese Tourists Welcoming Award in the Product Innovation Category

05/26/2010|11:32:51 AM|

For the seventh time, the “CTW Chinese Tourists Welcoming Award” winners, determined by an international jury of experts from inside and outside China, were presented with the awards during the COTTM China Outbound Travel and Tourism Market on April 29th, 2010 in Beijing, for providing excellent services and products for the growing Chinese Outbound Tourism market.

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