Search results for “Destination Analysts”
Data mining emerges as a key differentiator in B2B domain
06/15/2016|10:37:29 AM|
Tourico’s burgeoning data mining initiative is helping Chinese intermediaries in improving upon their product offering by evaluating travel booking behavior. A detailed look at how business intelligence is paving way for competitive edge in the B2B domain.
Future of travel distribution: customization through tech
09/02/2016|8:26:40 PM|
To determine the trends in travel distribution, it is essential to look at changes in consumer needs and their booking behavior.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
EQT to create new European tourism group with Kuoni takeover
02/12/2016|12:54:05 AM|
Swedish private equity firm EQT aims to create a new European tourism group with the agreed takeover of Kuoni and possible purchase of TUI's Hotelbeds unit.
Time for Chinese hotels to gear up for dynamic pricing
03/22/2016|11:08:55 AM|
In China, travel companies are still predominantly working on static rates. In fact, some of the Chinese OTAs work on this model too.
Tuniu forays into unchartered areas in addition to its tour packages offering
03/03/2016|6:18:58 PM|
How is the current crop of online travel companies in China trying to unlock additional profitability? How can the huge volume of traffic be better monetized by OTAs? Are all transactions 100% digital?
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