Search results for “Concept Hotels”
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Accor and Hainan Airlines unveil partnership to enrich members’ travel experiences
09/04/2019|10:59:47 AM|
This new partnership enables Le Club AccorHotels (LCAH)’ members to earn rewards points when flying with Hainan Airlines by converting 7,000 Fortune Wings Club points into 1,000 LCAH rewards points.
Hotels in China dig deep to evaluate what makes data an asset
08/05/2019|4:59:49 PM|
The result-oriented approach is starting to stand out as hotels are now assessing ways to use insights, both via automation for digital touchpoints as well as equipping their staff at a property level, to serve their guests better.
Shangri-La Hotels: Adventure between personalization and privacy
07/09/2019|4:20:56 PM|
Personalization is about recognizing a traveler on all touchpoints and acting on data to come up with relevant product and content recommendations. But while doing so, organizations can’t go wrong with tailored offers or compromise customers’ privacy.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Trip.com: Earn global market shares through differentiated strategies and local teams
03/05/2019|6:41:16 PM|
Trip.com values not only the variety and pricing of their supply but also service localization.
Fosun Tourism wishes global families to “take a FOLIDAY, instead of a holiday”
03/06/2019|5:28:20 PM|
With differentiated brands, products and customers, the Chairman and CEO of Fosun Tourism sees more synergy than competition.
Homestay category on upswing in China, but what’s there to differentiate?
03/26/2019|1:36:49 PM|
Brands such as Tujia, Xiaozhu and Airbnb are expanding their listings in China. An intriguing facet at this juncture is what is being done to stand out when one property could be available on more than one platform.
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