Search results for “Click”
Foreign OTAs – can they challenge the likes of Ctrip and Qunar?
01/29/2016|10:02:43 AM|
Domestic OTAs have been engaged in a cut-throat battle over the past few years. Foreign OTAs have room for growth, but they need to move assiduously.
Our shrinking world, illustrated with travel data
01/08/2016|9:45:31 AM|
Rome2Rio has drawn two "isochronic maps" in 1914 and 2016 respectively which show that the time from London to anywhere in the globe has been reduced and many American cities can now be reached with three quarters of a day.
China gears up for a strong impression on Indian e-commerce footprint
01/09/2016|4:28:02 PM|
Ctrip’s decision to invest in MakeMyTrip is just one example of how Chinese companies, led by Alibaba, are pursuing ways to be a part of growth story in India.
Ctrip’s CPH listing proves its mettle – conversion rate higher by 15%
12/18/2015|10:13:52 PM|
Being a part of CPH or Chinese Preferred Hotel program is an investment decision for overseas properties. But it’s rewarding, too.
Weaving the magic of context marketing via your website
11/18/2015|10:11:40 AM|
What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
Carving a niche for a mobile app in a fragmented business category
12/07/2015|6:04:26 PM|
eHi shares why its current share of digital bookings stands out, especially the ones coming from its mobile app.
TripAdvisor’s instant booking to strengthen outbound offering for China
12/03/2015|3:10:22 PM|
Will TripAdvisor sign a deal with Ctrip for instant booking? This and many more questions hold meaning as China remains an attractive proposition for all global players.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
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