Search results for “Chinese investment”
Virtual interlining model for hotels – set to compete with OTAs?
09/02/2019|5:24:45 PM|
Travelers generally find it tough to be flexible with their accommodation requirements in one itinerary. For instance, the idea of choosing different hotels in one location at one go or choosing different room options in one hotel to avoid the sold-out situation.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019|10:11:06 AM|
The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
Leveraging the prowess of AI in the travel booking funnel
08/19/2019|1:54:38 PM|
When booking travel, Chinese travellers are mobile-first or mobile-only, even for transactions. Considering the fact mobile demands a diligent effort, how can AI play its part in streamlining overall mobile shopping?
Taking a leap into today's digital era as a traditional travel organization
08/27/2019|9:15:10 PM|
Traditional travel companies must throw away the tag of being a "laggard", and rather adopt an agile mindset by incubating start-ups.
Amadeus addresses four converging trends to sustain its edge
08/09/2019|6:31:36 PM|
Consumer channels, distribution integration, merchandising and emerging technologies are shaking up the travel sector.
Ctrip and Sicily boost tourism co-operation with strategic partnership
08/07/2019|6:37:15 PM|
Ctrip has pledged to allocate its online platforms and media connections to promote Sicilian tourism destinations and unique local experiences to the Chinese high-end outbound tourism market.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
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