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Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Inbound tourism landscape in China’s Greater Bay Area is shifting fast

11/28/2025|10:36:11 AM|

A fresh insight every week — a must-follow series for global executives eyeing the China travel market.

Foreign airlines pulls back from China routes

11/20/2025|3:01:21 AM|

China-Thailand flights recovered only 53.8% this summer.

Duty-free giant set to exit Shanghai airports

12/12/2025|10:42:57 AM|

The appeal of duty-free shopping is shifting from “discounts” to “experience + emotional value.”

McKinsey: Global shifts in traveler behavior

09/18/2025|8:42:20 PM|

70% of global travelers want to experience destinations like a local.

Russian tourists to flock to China under visa-free policy

09/04/2025|2:02:41 PM|

China has become the fifth most popular air travel destination for Russians.

Chinese tourists cut spending in Japan, hurting luxury sales

09/11/2025|3:14:52 PM|

From April to June 2025, the average shopping expenditure of Chinese visitors to Japan fell by 29% year on year.

Trip.com Group launches taste of China: An immersive dining show that brings you through a Chinese culinary journey

08/25/2025|3:45:00 PM|

Showcasing Trip.com Group’s commitment to culinary tourism and creative destination storytelling

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40% of China-Japan flights slashed: where is the capacity shifting?

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Mainland China visitor growth to Japan slows in November — Shizuoka most exposed

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Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

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Trip.com Group reports 16% rise in Q3 revenue, inbound travel bookings surge over 100%

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Twelve China–Japan air routes cancel all flights

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