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Is a stronger RMB the biggest black swan for China’s tourism in 2026?

01/19/2026|8:20:01 AM|

It has hit the gas for outbound travel that was suppressed in previous years.

JTB forecasts 3% decline in Japan inbound tourism in 2026 as China outlook clouds

01/12/2026|7:37:12 AM|

Inbound visitors to Japan in 2030 could fall to 10 million short of the government’s target.

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

New signals from Douyin show young Chinese choosing destinations by community and lifestyle

12/03/2025|3:09:59 PM|

A fresh insight every week — Here’s a quick look at how Chinese traveler demand is changing.

What new shifts are emerging in China’s travel market for 2026?

01/09/2026|5:35:25 PM|

Here’s what the data reveals—and where the opportunities lie.

Diamond status inflation is driving China’s middle class away from Hilton

12/24/2025|11:09:18 AM|

A surge of status matches, challenges, credit card holders, and third-party promotions has led to a rapid spike in the number of Diamond members.

Hotels + travel agencies: A smarter play than competing with OTAs

11/19/2025|2:30:31 PM|

Non-standard hotels shouldn’t focus solely on private channels.

Turkey launches visa-free entry for Chinese travelers

01/03/2026|4:00:04 AM|

China has become Turkey’s fastest-growing tourism source market.

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