Search results for “CMO”
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Trip.com Group launches newly expanded Top Global Restaurant List in Macao
06/28/2021|11:54:48 AM|
The launch of the Top Global Restaurant List is another element in Trip.com Group's continual efforts in bolstering travel-related content on its platforms to drive the travel recovery.
Trip.com Group unveils new travel marketing hub Star Store
04/01/2021|3:25:38 PM|
As of December 2020, Trip.com Group saw 200 million consumers tune in for live broadcasts, including the Boss Live show, driving Trip.com Group's total pre-sale GMV to over RMB 5 billion.
OTA giant names new chief; Travel group expands destinations | Weekly Review
12/27/2020|5:35:14 PM|
CTS Group buys 34% stake in "micro vacation" resort brand for $23 million; Hotel digital solution provider Lumous closes Series B round.
CTS Group invests in resorts; China urges reduced travel during holiday | Daily Brief
12/25/2020|10:25:28 PM|
Beijing avoids draconian COVID restrictions ahead of festival; Trip.com Group appoints executive president of market.
Tencent-invested travel firm reports 24.6% drop in revenue, sees recovery trend
08/28/2020|6:37:48 PM|
As of June 30, around 85.9% of its registered users resided in non-first-tier Chinese cities.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Ctrip launches new social networking feature LvPai
12/18/2018|9:44:57 AM|
The large volume of travel content generated by other users makes it easier to schedule our own travel itineraries, said Yuanhao Chen, general manager of product department of Ctrip.
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