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Search results for “BrandZ”
Brand loyalty supersedes channel loyalty
09/28/2021
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9:02:25 PM
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Hoteliers should embrace loyal customers, regardless of what channel they use.
Marriott execs see all-inclusive as growth model for existing luxury brands
09/23/2021
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4:53:40 PM
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Marriott is determined to grow its all-inclusive platform using its existing brands — and sees potential for the model in all 30 of those brands.
La Quinta by Wyndham brand to debut in China
12/06/2021
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1:52:01 PM
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There are more than 175 La Quinta hotels in the development pipeline.
Thomas Cook on reviving its struggling brand with a startup mentality
11/16/2021
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4:55:01 PM
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Thomas Cook is a startup in the fortunate position of having strong brand equity, which drives 30% to 40% of web traffic and greatly affects cost per acquisition.
Paramount-branded theme park to open in China, includes Star Trek area
11/12/2021
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4:36:33 PM
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Completion of the unnamed Kunming Paramount park is targeted for June 2024.
IHG’s latest hotel brand puts it neck-and-neck with Marriott for luxury
08/24/2021
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6:46:14 PM
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IHG will likely see some growth from the U.S. and China for the brand, which could grow to more than 100 properties in the next decade.
Lifestyle camping brand Dare Glamping secures nearly RMB 10 million in an angel round
11/08/2021
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8:33:31 PM
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About 60% of its users are from Xiaohongshu.
World’s top hotel brands lose nearly $23 billion in brand value
06/24/2021
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2:27:05 PM
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Marriott has dropped down to 5th spot from 2nd, losing more than half of its brand value to USD 2.4 billion.
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