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Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Booking.com allies with Spring Airlines, targeting Chinese outbound travelers
06/07/2018|9:59:56 AM|
China's biggest LCC eyes more diversified and personalized services in the partnership with Booking.com.
Redefining space with full-stack hospitality tech - how is OYO doing it?
07/02/2018|9:51:32 AM|
The blend of technology, leveraging virtually every living space available in a destination, space design etc. is shaping up new ways of how and where one stays while travelling.
Kiwi.com gears up for expansion in China, targets domestic content
05/30/2018|7:45:20 AM|
The virtual interlining specialist plans to provide the best flight or transportation content to its B2B partners in China.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Hotels need to act fast and prudently to deal with fragmentation in distribution
06/01/2018|7:39:30 AM|
Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.
ChinaTravelNews Briefing: Booking.com unites Spring Airlines, Tencent permits travel, and more
06/17/2018|7:48:13 PM|
China Southern pledged to facilitate cancellation and re-scheduling for its directly or indirectly sold tickets; Tencent is working with the Chinese government to create an electronic travel pass system.
ITB China 2018 - a gateway to the pulse of the Chinese travelers
05/16/2018|8:38:18 AM|
The sheer size and the potential of the Chinese outbound travel category are luring companies from all over to be a part of the second edition of the ITB China travel trade show.
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