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Understanding intricacies associated with digital ad market in China

Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.

05/27/2016|9:08:23 PM|ChinaTravelNews

Chinese premier calls for higher financing for development in tourism

Premier Li Keqiang underlined the role of tourism in lifting people out of poverty and the importance of stepping up international cooperation in tourism

05/25/2016|7:25:55 PM|ChinaTravelNews

Yikuaiqu gets New Third Board listing

Chinese local travel platform Yikuaiqu.com was listed on the New Third Board, officially known as the National Equities Exchange and Quotations (NEEQ), on May 20.

05/23/2016|9:12:40 AM|ChinaTravelNews

Momondo gears up for digital marketing push in China

After nearly two years of preparation, momondo believes the timing is right to create awareness about its travel meta-search product in China.

05/18/2016|9:59:28 AM|ChinaTravelNews

China’s tourism investments grow 42% in 2015

Tourism-related investments in China last year topped RMB1.0072 trillion, up 42%, according to CNTA.

05/17/2016|9:39:47 AM|ChinaTravelNews

Understanding TripAdvisor’s product creation flow

The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.

05/16/2016|9:23:55 AM|ChinaTravelNews

Wan Zi Earth completes A round with millions of yuan from Alibaba

P2P tour guide platform Wan Zi Earth raised millions of yuan in its series A round funding with Alibaba as a strategic investor. The round was joined by SuHeHui, N5 Capital and Yinxinggu Capital

05/13/2016|10:09:31 AM|ChinaTravelNews

Meyouone valued above RMB 100 million after angel round

Meyouone, an e-commerce platform that specializes in honeymoon travel, has won an angel investment of RMB 8 million from Baige Capital

05/09/2016|9:28:00 AM|ChinaTravelNews
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