Why not focusing on strengthening existing brands, or even lowering their number, and make them unequivocally distinguishable?
The company’s newfound appetite for local subsidiaries may be a wise marketing decision.
More than 125,000 properties use RateGain’s array of services worldwide.
The two platforms are complementary and if unified can offer a P&L for hosts to track key business metrics and optimize profitability.
Staff are rated higher than other categories such as cleanliness, value and location when it comes to choosing a stay.
The key is “providing choice broad enough to keep them (guests) with us,” he said, “as opposed to going to an (online travel agency), Google and being an intermediary customer.”
The bigger challenge for Trip.com is how to fully globalize from an organizational point of view, as well as keep that same DNA that Ctrip is known for – customer service.
The adventures, numbering more than 200 at the outset, are available either exclusively to Airbnb or provided by small local operators.
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