Magpie Travel, the San Francisco-based company providing content management solutions to the Tours & Activities sector, announced an agreement with GlobalTix, the Singapore-based online ticketing platform focusing on attractions, activities and F&B.
Discussing the appointment, GlobalTix CEO Chan Chee Chong said “As we continue to build up our already vast database of tours, attractions and activities, it’s become increasingly clear that managing and maintaining high-quality content is critical given the very real connection between the quality of product content and the conversion rate those products will enjoy. This partnership with Magpie will help us capture the opportunity to continue building GlobalTix’s already-large product database while keeping quality standards high at the same time.”
Chan also discussed the challenges of distribution: “Our business is all about plugging our database into the systems operated by our partners. Using Magpie as a centralized CMS allows us to maintain a single source of truth, and easily update all partners with new products, updates and announcements. That means a smaller and more efficient back-office, which is very attractive in the post-COVID world,” he said.
Baidi Li, Magpie’s Head of Growth Initiatives, also commented on the announcement. “Content management is one of those tasks that can creep up on a reseller or aggregator very quickly. Without systems and standards to ensure that quality is maintained, it’s easy to end up with a database full of low-quality products delivering poor conversion rates. Magpie is all about staying ahead of this problem,” said Li.
“Travel sites looking to access a large and high-quality supply of tours and activities in the APAC market already know that GlobalTix can meet and exceed their needs”, said Li. “Making GlobalTix products available via Magpie will allow OTAs and other resellers to rapidly onboard the best range of attractions, theme parks, city passes and sightseeing tours in the region,” she said.