Songcheng will invest RMB87 million to acquire 60% holding in famous Tibetan folk opera Jiuzhaigou County Ronzhong Erjia Cultural Productions.
China is now the largest international visitor source market for Australia, contributing to 18% of the total overseas visitors’ expenditure.
Chinese arrivals to Japan in Q1 of this year reached 690,000,almost level with the total Chinese arrivals for the full year of 2014.
Theme parks in the China market will tend to cluster around : Shanghai Bund, Guangdong province and Hainan.
Jiuhua Tourism issued 27.68 million shares at RMB12.08 per share at a price-earnings ratio of 20.47 bringing its total issued shares to 110.68 million.
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
The Oxford report also forecasts accelerated growth in the global tourism industry in the next ten years spurred by China and other emerging markets.
Schengen zone's biometric visa applications might cause Chinese visitor arrivals to those regions to plummet, according to officials.
