Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Chinese visitors contributed a quarter of Japan’s record tourism receipts of JPY2 trillion in 2014, according to Japanese government statistics.
Taiwan Tourism Agency said its China tourism policy prioritizes quality and the relaxation of Chinese visitor numbers must be carried out in an orderly manner.
The Australian government will extend the validity of multiple-entry visas for Chinese from one year to three years.
China's tourism industry is expected to record RMB1.7 trillion revenue in the first half of this year, China Tourism Academy (CTA) projects..
The Korean government plans to expand its Chinese visitor visa service and expand the scope of its e-Visas from January next year.
Songcheng will invest RMB87 million to acquire 60% holding in famous Tibetan folk opera Jiuzhaigou County Ronzhong Erjia Cultural Productions.
China is now the largest international visitor source market for Australia, contributing to 18% of the total overseas visitors’ expenditure.
