The two companies will cooperate on an equity basis, as Tempus controls substantial traffic flow and Chocolate Happy Land excels at running theme parks.
The company seeks to "infuse concepts of tourism and leisure into everyday living, and provide tailor-made, one-stop solutions through FOLIDAY global ecosystem".
For the first half of 2018, the number of domestic tourists in China increased 11.4% to 2.826 billion, and the number of outbound travelers was up 15% to reach 71.31 million.
Xiangyou launched full-service marketing solutions for players in rural tourism industry, helping them adopt operation strategies featuring new media, e-commerce and integrated marketing.
The proceeds will be earmarked for implementing overseas business, and Ctrip will gear up its global business reach by providing open access for Hinabian.
Mr. Haijun Hang, founder and CEO of Roto Travel, believes that the overseas photography market will grow to be worth more than ten billion yuan.
James Liang, Ctrip's co-founder and executive chairman, said that there is still huge potential for offline stores in smaller cities and that Ctrip will grow its presence in third- and fourth-tier cities.
This marks a stepping up of Ctrip’s global efforts in destination activities and travel pass products after it launched the industry’s first global things-to-do platform in May.