Tujia partners with Rakuten, targeting Chinese tourists
Chinese home-sharing company Tujia partnered with Japan's Rakuten to add more listings to attract Chinese tourists.
Chinese home-sharing company Tujia said it will focus on courting its compatriots, aiming to capture half the Chinese travelers renting short-term accommodations in Japan by 2025.
About 6.4 million Chinese tourists visited Japan last year, up 28%. Tujia expects the number to increase more ahead of the Tokyo Olympics in 2020.
Now Tujia is zeroing in on Japan, along with South Korea and Southeast Asia -- all popular destinations for Chinese tourists.
Tujia is estimated to be worth over $1 billion, according to Yang, making it one of the hottest startups in China.
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