Search results for “trip.com group”
Nudging ahead in the game of value-based pricing
12/03/2015|3:13:05 PM|
Perceived value is a big differentiator in travel e-commerce. Here we assess the significance of “value”, and what separates OTAs from hotels.
Game of hotel network expansion – who is winning?
11/12/2015|4:10:54 PM|
Major Chinese hotel chains continue to pursue their expansion plans. HUAZHU Hotels states the roadmap is charted out, featuring a pipeline of 696 hotels.
Challenges ahead as CITS and HKCTS set to merge
11/09/2015|5:53:43 PM|
The merger of two leading Chinese tour operators, CITS and HKCTS, is greeted with cautious optimism by industry observers..
Trying to capitalize on the prowess of data? Move into the cloud
10/29/2015|10:23:41 PM|
In order to make the most of available real-time data, hotels need to dig deeper to set up a cohesive data strategy and requisite infrastructure.
China’s outbound tourism market grows 30% y-o-y during Golden Week
10/08/2015|10:29:46 PM|
China’s outbound travel market grew 36.6% y-o-y during the four-day National Day Holiday. Japan, Korea and Thailand the top three outbound destinations.
Banking on real-time data for astute network planning
10/10/2015|10:28:00 PM|
The turnaround time for airlines to act on data related to schedules, connections, and passenger traffic flows has come down massively.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Travel companies eye digital wallets to streamline mobile checkout
10/15/2015|3:24:16 PM|
More and more travel companies are looking at alternative form of payments (AFPs) such as Alipay, offering Chinese consumers a diverse set of payment options.
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