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McKinsey: Global shifts in traveler behavior

09/18/2025|8:42:20 PM|

70% of global travelers want to experience destinations like a local.

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Inbound tourism landscape in China’s Greater Bay Area is shifting fast

11/28/2025|10:36:11 AM|

A fresh insight every week — a must-follow series for global executives eyeing the China travel market.

Chinese tourists cut spending in Japan, hurting luxury sales

09/11/2025|3:14:52 PM|

From April to June 2025, the average shopping expenditure of Chinese visitors to Japan fell by 29% year on year.

Russian tourists to flock to China under visa-free policy

09/04/2025|2:02:41 PM|

China has become the fifth most popular air travel destination for Russians.

Unlicensed Chinese drivers return to Europe, squeezing Chinese travel agencies

08/29/2025|5:18:14 PM|

Future visa restrictions could hit ordinary Chinese tourists the hardest.

Trip.com Group launches taste of China: An immersive dining show that brings you through a Chinese culinary journey

08/25/2025|3:45:00 PM|

Showcasing Trip.com Group’s commitment to culinary tourism and creative destination storytelling

James Liang on global strategy: How Trip.com aims to break through competition

09/29/2024|2:54:39 PM|

The company is still primarily focused on Asia for now.

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