Search results for “short video”
Tailoring for Chinese travel consumers with a combined search
08/29/2017|9:38:42 AM|
The Combi-Action-Search developed by MySmark wants to convert online actions into a combined action, a collaborative filter to boost a user’s personalized experience.
Counting on technology to overcome breakdown in personalization
07/24/2017|4:35:01 PM|
The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
LY.com partners with AnnualLeave in strategic investment for IP-based entertainment
03/24/2016|11:32:16 AM|
LY.com announces that it has taken a stake in AnnualLeave and has become the company’s second largest shareholder. The equity participation is seen as LY.com’s major move to sharpen its strategy on IP-based entertainment.
Hong Kong plans HKD 380 million package to revive inbound tourism
02/26/2016|11:26:57 PM|
The Hong Kong government is planning a range of measures to boost its flagging inbound tourism. The initiatives, expected to cost HKD 380 million in the government's latest budget, include waiving licence fees for local travel agents and hotels and expanding the scale of major events to be held this year.
L.A. Tourism trains sights on China market in run up to 2016 China-US tourism year
11/04/2015|9:31:18 AM|
Last year we had over 20% growth y-o-y in arrivals and we’re expecting that kind of compounded growth for the next three to five years.
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
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