Search results for “purchasing power”
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Smart itinerary planner Mioji set to publicize product with latest financing
09/16/2015|10:59:04 PM|
Smart travel itinerary planner Mioji Travel had completed its B Round Financing raising US$20 million from lead investor BAI, and other investors including Morningside Venture Capital and DCM.
Paths may clash, but Ctrip and eLong are working towards laser-sharp positioning
08/05/2015|9:16:23 PM|
Ctrip and eLong are making bold moves, especially in thier approach to respective product strategies and thier decision to monetize the mobile channel.
Tourico gears up to counter inimitable hurdles in China
07/23/2015|2:46:28 PM|
What is key to scaling up the high-volume, wholesale model in China? Tourico believes supporting hotel companies with right technology can be a major asset.
Shenzhen Airlines buys 46 Boeing 737 aircraft for US$4.3 billion
06/05/2015|4:08:01 PM|
Air China’s subsidiary Shenzhen Airlines will purchase 46 B737 series aircraft from Boeing at a base price of US$4.3 billion in an agreement signed on June 3.
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
High-end is fine, but Ctrip has now its eyes on low-end market, too
03/21/2015|10:23:27 AM|
Ctrip is optimistic that the team is all set to penetrate the low-end market, combating similar focus of its competitors.
Chinese in their 30s a major force in outbound tourism spending
02/26/2015|10:21:46 AM|
Chinese travelers in their 30s are becoming the biggest spenders in outbound travel, powering China's global spending spree this Spring Festival.
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