Search results for “promotional campaign”
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
China’s traveltech charts its own course, direct connect being a prime example
06/23/2016|10:38:51 AM|
NDC is still a work in progress in China. But the likes of Alitrip, in conjunction with domestic carriers, have shown that blending mobile retail commerce and home-grown API is a prudent way.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Data mining emerges as a key differentiator in B2B domain
06/15/2016|10:37:29 AM|
Tourico’s burgeoning data mining initiative is helping Chinese intermediaries in improving upon their product offering by evaluating travel booking behavior. A detailed look at how business intelligence is paving way for competitive edge in the B2B domain.
LY.com partners with AnnualLeave in strategic investment for IP-based entertainment
03/24/2016|11:32:16 AM|
LY.com announces that it has taken a stake in AnnualLeave and has become the company’s second largest shareholder. The equity participation is seen as LY.com’s major move to sharpen its strategy on IP-based entertainment.
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Travelport partners with Macao tourism authority for destination marketing
04/14/2016|11:54:14 AM|
Macao Government Tourism Office has formed a new marketing partnership with Travelport, aimed at driving more tourist inflow
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