Search results for “promotional campaign”
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018|7:53:56 AM|
ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
OwlTing launches first blockchain hotel management service OwlNest
11/29/2017|7:26:41 PM|
Taiwanese technology firm OwlTing launched the world's first blockchain hotel management service "OwlNest" to help hotels worldwide improve brand awareness and customer satisfaction.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
SEC report: HNA Group owns 26.5% stake in Tuniu
04/18/2017|6:39:51 PM|
A recent SEC filing shows that HNA holds a 26.5% stake in Tuniu and JD.com controls a 20.6% stake in the company, as of March 31, 2017.
Europe gears up to capitalize on prowess of China as a source market
02/22/2017|10:35:49 AM|
The European Union is preparing activities for the forthcoming EU-China Tourism Year. The decision to christen Europe as the first partner destination for the ITB China event is such initiative.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
China’s traveltech charts its own course, direct connect being a prime example
06/23/2016|10:38:51 AM|
NDC is still a work in progress in China. But the likes of Alitrip, in conjunction with domestic carriers, have shown that blending mobile retail commerce and home-grown API is a prudent way.
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