Search results for “messaging”
China brands special part 2: Hotels - Digitalization and quality consistency
06/01/2015|12:02:26 PM|
Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 2 takes a look at hotels, with three making the list.
Planning and promoting apps – a different ball game in China
06/25/2015|6:27:08 PM|
There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
Air China sets its sight on top level personalization
05/29/2015|6:30:36 PM|
Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.
Tourism bureaus and attractions get smart with Chinese social media
06/05/2015|7:11:43 AM|
Countries around the world are setting up official accounts in Chinese SNS app Wechat and blog Weibo in an effort to attract Chinese tourism.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015|7:24:39 AM|
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
British Airways APP set to be a first on new Apple Watch
03/25/2015|9:49:09 PM|
British Airways is set to be one of the first companies to have a specially developed app on the new Apple Watch when it launches on April 24.
Beijing Tourism appoints Travelport for promotion
02/03/2015|4:38:29 PM|
Travelport announces a new marketing partnership with Beijing Tourism to promote Beijing as a stopover destination in Asia.
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