Search results for “marketing strategy”
Ctrip customized travel unit and Tourism New Zealand to train tour experts
09/05/2018|9:20:45 AM|
Between July 2017 and July 2018, more than 448,000 Chinese tourists visited New Zealand. Customized travel is increasingly becoming recognized as the best way to explore New Zealand.
Entertainment platform iQIYI licenses premium content to Air New Zealand
09/03/2018|4:52:03 PM|
The partnership makes iQIYI Asia's first video platform to have its content featured on the in-flight entertainment system of a major airline.
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018|7:55:03 AM|
Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
Cutting down on payment-related fraud via machine learning and AI
08/15/2018|7:52:49 AM|
Travel merchants need to do away with outdated antifraud technologies that cause high false positive rate. That’s why companies are being recommended to go for real-time machine learning.
Travel e-commerce in China - the battle isn't just about growth anymore
05/17/2018|11:42:08 AM|
As the major online travel company Ctrip, along with platforms owned by Alibaba- and Tencent-backed companies, target growth it is worth assessing how they are going about differentiating their offerings.
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018|7:50:34 AM|
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
Click Travel receives multimillion pound injection amid "endless opportunities"
07/31/2018|2:20:22 PM|
Gross sales of Click Travel in 2017 reached £205 million, turnover growth of more than 30% year-on-year for four consecutive years.
Tencent leads new funding in OYO, Chinese spends $45 billion to escape heat, and more
08/06/2018|11:58:59 AM|
Tencent Holdings is likely to inject $300-500 million into OYO Rooms. This summer, Chinese tourists will make about 500 million trips in July and August, and are expected to spend more than $45 billion.
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