Search results for “marketing strategy”
China brands special part 1: Airlines - Premiumization and trust
05/26/2015|12:02:44 PM|
Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 1 takes a look at airlines, seeing as four of China’s largest carriers have made the list.
eHi eyes a portfolio of comprehensive mobility solutions
06/01/2015|9:18:09 PM|
eHi is currently evaluating its P2P car rental platform, as it becomes clear that car rentals in China aren't fitting into the traditional defintion of the industry.
Bus makers Sunlong and Golden Dragon invest in charter bus platform - Busge
07/06/2015|4:03:33 PM|
Chinese charter bus platform Busge has sealed a strategic partnership with major bus manufacturers Sunlong Bus and Golden Dragon Bus for capital and vehicles.
Wanda Tourism continues regional takeover with investment in C&D Tourism
06/26/2015|12:47:32 PM|
Wanda Tourism will leverage its investment partnership to integrate C&D International Tourism’s superior resources and cement C&D’s position in Fujian.
Ctrip gears up for tougher battles in hotel contracting in Asia
06/09/2015|7:08:01 AM|
The leading OTA acknowledges that signing of direct contracts with hotels isn’t a straightforward task in overseas markets. But the team is expanding in early days of Ctrip’s globalization.
Shiji Technology acquires Pegasus PMS to boost Alibaba partnership
07/03/2015|7:00:11 PM|
Shiji Technology will invest up to RMB50 million in a partnership hotel IT developer Talent's and aquired Armitage PMS Pegasus to boost Alitrip's hotel management.
Plateno Group restructures brand categories and plans A share listing
06/24/2015|10:06:24 AM|
Plateno Group is doing structural reorganization and brand integration and is now looking for an opportunity to make an A share listing.
B2B ticket seller Piao Guanjia raises US$4.8 million in Pre-A financing
06/23/2015|10:09:10 AM|
B2B ticket sales service Piao Guanjia announced it received RMB30 million of Pre-A round investment from three independent investors.
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