Search results for “marketing strategy”
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Qunar enter JV with BTG Hotels and partnership with Starwood
09/29/2015|11:03:40 AM|
Qunar is making moves into the high-end hotel market with a JV - BTG Lohas Cultural Tourism Investment Company and a partnership with Starwood.
Merchandising opportunity awaits for Chinese carriers
09/02/2015|6:03:46 PM|
Airlines in China need to strengthen their selling capabilities, and this shouldn’t stop at refining only direct channels.
China needs to sharpen its focus in the arena of hotel distribution tech
07/12/2015|10:06:20 AM|
Hotels in China need to be equipped with better technology to manage a variety of systems such as PMS, CRS etc.
Jin Jiang Hotels acquires 81% stake in Plateno Group
09/21/2015|8:55:46 AM|
Jin Jiang Hotels Group and Plateno Group officially sealed the strategic partnership deal in which Jin Jiang takes 81% stake in Plateno Group.
TripAdvisor partners with CNTA and boosts localization as part of its China strategy
06/29/2015|12:46:18 PM|
TripAdvisor, has unveiled a new official Chinese name Maotuying and a CNTA partnership at a presentation of its strategic development in China held in Beijing.
Wanda makes first OTA investment with US$577 million in LY.com
07/07/2015|5:00:07 PM|
Wanda Culture Industry Group has injected RMB3.58 billion in its first OTA investment - LY.com, as part of Wanda Tourism’s ‘online +’ O2O strategy.
Smart itinerary planner Mioji set to publicize product with latest financing
09/16/2015|10:59:04 PM|
Smart travel itinerary planner Mioji Travel had completed its B Round Financing raising US$20 million from lead investor BAI, and other investors including Morningside Venture Capital and DCM.
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