Search results for “marketing strategy”
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Huazhu plans to open 750-800 new hotels in 2016
03/11/2016|10:17:03 PM|
Chinese multi-brand hotel group Huazhu plans to open 750-800 new hotels in 2016, with 80% for economy hotels and 20% for midscale and upscale ones, and manachised and franchised hotels continue to be the vast majority in the run.
Alitrip set to leverage Alibaba’s prowess in the world of e-commerce
02/22/2016|4:08:55 PM|
Be it for Alibaba’s massive traffic or data analysis expertise, Alitrip is looking beyond the model of a traditional OTA to have a bigger say in the overall consumer travel experience.
Ctrip’s partner UTour plans full acquisition of HuaYuan
03/03/2016|6:18:43 PM|
Ctrip’s partner Beijing Utour International Travel Service Co Ltd (UTour) plans to buy out Huayuan International Travel (HuaYuan) for RMB 2.6 billion. The funds for the purchase will be raised by issuing 65.61 million shares at RMB 35.82 per share plus RMB 250 million in cash.
Shiji to acquire 19.6% voting right in Huanxun E-commerce for RMB 152 million
05/31/2016|10:03:28 AM|
Shiji Information, a major PMS service provider in China, plans to splash out RMB 152 million to buy 100% shares of Great Kylin Investment, which owns 19.6% voting right in Huanxun E-commerce. Shiji also owns 22.5% of iPS, Huanxun E-commerce’s fully-controlled subsidiary
EQT to create new European tourism group with Kuoni takeover
02/12/2016|12:54:05 AM|
Swedish private equity firm EQT aims to create a new European tourism group with the agreed takeover of Kuoni and possible purchase of TUI's Hotelbeds unit.
Hotel alliances: make or break for mid-regional hotels chains?
05/19/2016|9:38:11 AM|
Whether joining alliances can help all hotels? Are hotels in a position against OTA or they can co-exist with each other? Five executives gathered at ChinaTravelNews’ panel during the Hotel and Marketing Conference to discuss the matter yesterday.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
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